Enterprises are facing unprecedented opportunities with the rise of Web 3.0 technology, a new phase of the Internet that focuses on decentralization and user participation, heralding a complete refresh of business and technology models. History tells us that, just as the yellow pages and traditional newspaper industry missed the initial transformation of the Internet, enterprises may lose important business opportunities if they do not adapt in time. Therefore, enterprises should participate early and actively explore new technologies such as blockchain and decentralized applications to grasp the opportunities in change.